Have you ever noticed you are being followed around Facebook with an ad of a site you may have just visited? I’m sure you’re thinking, how does Facebook know I was just on that page?! Freaky huh? …Strange? A little! But it does succeed in keeping that website top of mind.

You may have been recommended to migrate your website over to HTTPS. With what appears to be a simple change, you also might be deciding on migrating to HTTPS yourself. We strongly recommend using caution when doing so as the risk involved can be catastrophic if done incorrectly.

At the beginning of this year, we published an article on HTTP pages now showing as “Not Secure” in Firefox and Chrome browsers. This was to announce the change in connection security warnings for any HTTP pages that have credit card or password fields on them. HTTP website owners shouldn’t take these warnings lightly.

The Facebook pixel is an amazing tool if you know how to use it, and more importantly, use it correctly. You can track all sorts of data allowing you to refine your advertising strategy and reach the right people. But what exactly is the Pixel? And how does it work?

You may have noticed there are two types of actions you can take towards Facebook Business Pages. One, you can “like” the page. Or two, you can “follow” the page. But what is the difference? And how does each different action affect your news feed or your own business page?