Think about this for a moment. 51% of consumers expect that companies will anticipate their needs before they make contact. That’s an extremely influential statistic. One that shows personalisation should really be made a priority.
All CMS-driven websites rely on one form of a database or another. This database contains almost all of the content and the configuration of the site. For some sites, almost everything except the aesthetics of the site is stored in the database. A database differs from regular, boring file storage in that it stores data […]
We have enjoyed a good run of benefits for our clients who are using Google Maps API to embed maps to their websites. However from July 16 2018, Google Maps has made some changes to all Google Map accounts. This includes current Google Map users who fall within the `free’ usage too. Previously a customer […]
Global marketing campaigns aimed to reach new audiences and expand the 75+ existing franchises. Our campaign ideas were brought to life through inspiring marketing material, strategically retargeted for brand awareness and lead generation.
The website’s been built. The blog’s rearing to go. You may very well already have tons of great content on your blog. Yet despite that great content, you’re getting small amounts of traffic coming through. What gives?
Learn how to increase conversations and reach more of your ideal customers with one of our growth optimisation experts.
Posted on by Punch Buggy Conversion Optimisation, eCommerce
Think about this for a moment. 51% of consumers expect that companies will anticipate their needs before they make contact. That’s an extremely influential statistic. One that shows personalisation should really be made a priority.
Posted on by Punch Buggy Conversion Optimisation, Digital Strategy
The power of personalisation campaigns is becoming more present with the adoption of AI (artificial intelligence) technologies. Or as Cardinal Path Co-founder Dave Booth referred to it at 2017’s Google Masterclass, Intelligent Assistance (IA).
Posted on by Punch Buggy Conversion Optimisation
Experimentation leaders Optimizely have released an exciting new feature allowing you to experiment faster than ever before. The introduction of Stats Accelerator allows results of your experiments to come in up to 300% faster through intelligent traffic optimisation.
Posted on by Punch Buggy Conversion Optimisation
Are you looking to experiment with different versions of your website or app? You may have heard of A/B testing, or split testing, to carry out these experiments. Learn how to use multivariate testing and go beyond the standard A/B test.