Think about this for a moment. 51% of consumers expect that companies will anticipate their needs before they make contact. That’s an extremely influential statistic. One that shows personalisation should really be made a priority.
Insights
Conversion Optimisation
Multivariate Testing – Beyond the A/B Test
Are you looking to experiment with different versions of your website or app? You may have heard of A/B testing, or split testing, to carry out these experiments. Learn how to use multivariate testing and go beyond the standard A/B test.