Fjällräven is a worldwide company originating in Sweden. They produce quality apparel and are world-renowned for their backpacks – particularly the Kånken. Fjällräven Australia came to Punch Buggy to produce a User Experience (UX) audit on the Australian Fjällräven website.

The purpose of a UX audit is to provide suggestions for changes to the website that will improve the overall user experience and ultimately help lift e-commerce conversions. During the website audit, we used a combination of heuristic evaluation, Google Analytics data analysis and behaviour tracking software to identify website visitor pain points and create an ideation roadmap for site improvements and A/B test hypothesis.

We’ve put together this UX Audit extract to give you an idea of the process and what goes into an e-commerce UX audit when you work with an eCommerce CRO agency.