Think about this for a moment. 51% of consumers expect that companies will anticipate their needs before they make contact. That’s an extremely influential statistic. One that shows personalisation should really be made a priority.
The power of personalisation campaigns is becoming more present with the adoption of AI (artificial intelligence) technologies. Or as Cardinal Path Co-founder Dave Booth referred to it at 2017’s Google Masterclass, Intelligent Assistance (IA).
Experimentation leaders Optimizely have released an exciting new feature allowing you to experiment faster than ever before. The introduction of Stats Accelerator allows results of your experiments to come in up to 300% faster through intelligent traffic optimisation.
Are you looking to experiment with different versions of your website or app? You may have heard of A/B testing, or split testing, to carry out these experiments. Learn how to use multivariate testing and go beyond the standard A/B test.