It’s important to take note of the key dates in retail to ensure you’re not missing out on an opportunity to boost your sales! Our Retail Sales Calendar Infographic makes this easy! Save it, share it or pin it so you always have it when you need it.
10 Ways We Use Screaming Frog for Website Auditing
Auditing a website can be a long process without the help of a tool we like to use called Screaming Frog. Screaming Frog crawls a website, assessing URLs, data, images, CSS and onsite search engine optimisation factors. Here are 10 ways we use screaming frog for website auditing.
Our Thoughts on the New Google Search Console
If you’re anything like us, we love using Google Search Console. Recently, the beta version of the new Google Search Console was released. It comes with a few new features we are already finding beneficial.
Topic Clusters – a Road to Better Content Architecture
Google changes their algorithm hundreds of times per year. Most of these changes are only small, however every so often they release a much larger and more impactful change. One of the most recent is changing their algorithm to work in favour of topic-based content to serve the users intent.
Personalisation Campaigns
The power of personalisation campaigns is becoming more present with the adoption of AI (artificial intelligence) technologies. Or as Cardinal Path Co-founder Dave Booth referred to it at 2017’s Google Masterclass, Intelligent Assistance (IA).
Create Automated Birthday Emails With Campaign Monitor
A great way to show your email subscribers you’re thinking about them is to send them a birthday email. You’re probably thinking about all of the subscribers you have… and how time consuming this might be. Luckily, with Campaign Monitor, you can send automated birthday emails.