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eCommerce UX Audit Example Website Teardown

Fjällräven is a worldwide company originating in Sweden. They produce quality apparel and are world-renowned for their backpacks – particularly the Kånken. Fjällräven Australia came to Punch Buggy to produce a User Experience (UX) audit on the Australian Fjällräven website.

The purpose of a UX audit is to provide suggestions for changes to the website that will improve the overall user experience and ultimately help lift e-commerce conversions. During the website audit, we used a combination of heuristic evaluation, Google Analytics data analysis and behaviour tracking software to identify website visitor pain points and create an ideation roadmap for site improvements and A/B test hypothesis.

We’ve put together this UX Audit extract to give you an idea of the process and what goes into an e-commerce UX audit when you work with an eCommerce CRO agency.

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Unlock Hidden Margins to Increase Your Shopify Store Profit

When it comes to improving your Shopify store profit, we see a lot of eCommerce brands and business owners getting fixated on increasing their conversion rates, whether it be their online store eCommerce conversion rate, their paid advertising or email marketing etc. 

There are a lot of things that influence online conversion rates. It can be direct competitors running a big weekend clearance sale, seasonality such as black Friday or Xmas, covid lockdowns and even page speed can all cause fluctuations with your store’s conversion rate.

With a metric that’s this variable, where else can you look to optimise your margins and ultimately improve your Shopify store profit?

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Website Launch Checklist & Quality Assurance (QA) Process

There are just shy of 400 new websites being launched on the internet every minute of the day, but just think how many of them actually go through a proper website launch checklist. Taking the time to run through a solid quality assurance (QA) process and launch checklist might be all it takes to be one step in front of your competition.

According to a study released early in 2019, 59% of small businesses in Australia alone are yet to have a website. It’s now a year later, and the world of business is moving at a desperate pace to get online and – more importantly – to stand out.

This article isn’t about what makes a good website, but more to help you verify what you already have, or are about to launch, has gone through some basic quality assurance checks to ensure the website is in good condition and will perform ok out of the box from day one. Consider this website launch checklist a process similar to checking your tyre pressure, oil and lights on your car before you depart on a road trip.

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