Google changes their algorithm hundreds of times per year. Most of these changes are only small, however every so often they release a much larger and more impactful change. One of the most recent is changing their algorithm to work in favour of topic-based content to serve the users intent.
The power of personalisation campaigns is becoming more present with the adoption of AI (artificial intelligence) technologies. Or as Cardinal Path Co-founder Dave Booth referred to it at 2017’s Google Masterclass, Intelligent Assistance (IA).
A great way to show your email subscribers you’re thinking about them is to send them a birthday email. You’re probably thinking about all of the subscribers you have… and how time consuming this might be. Luckily, with Campaign Monitor, you can send automated birthday emails.
Wouldn’t it be great to track the journey potential customers are taking on your website? To see what they were clicking on before making a purchase and the types of content they were reading whilst making decisions. The good news is, with HubSpot you can. It’s one of our favourite features of the platform. It’s called the Activity Feed.
In the lead up to the Super Bowl, the championship game of the NFL, the topic of brand awareness becomes more popular. The reason it’s largely discussed? Companies spend over $5 million for a 30 second ad shown during the big game.
You might have identified your website has two Facebook pixels running on it. So naturally, your next question is going to be, is this a problem? First, you need to determine if you have one pixel ID, or two.