Google Analytics can be daunting, especially if you haven’t had any interaction with the platform before. There are endless reports you can run, as well as multiple menus and tabs to navigate through.
In the lead up to the Super Bowl, the championship game of the NFL, the topic of brand awareness becomes more popular. The reason it’s largely discussed? Companies spend over $5 million for a 30 second ad shown during the big game.
Each day, more and more people use their mobile devices to carry out everyday tasks and these users want their pages to load fast! In fact, Google tells us 53% of people will leave a website if it takes longer than 3 seconds to load.