Google changes their algorithm hundreds of times per year. Most of these changes are only small, however every so often they release a much larger and more impactful change. One of the most recent is changing their algorithm to work in favour of topic-based content to serve the users intent.

Wouldn’t it be great to track the journey potential customers are taking on your website? To see what they were clicking on before making a purchase and the types of content they were reading whilst making decisions. The good news is, with HubSpot you can. It’s one of our favourite features of the platform. It’s called the Activity Feed.