In the lead up to the Super Bowl, the championship game of the NFL, the topic of brand awareness becomes more popular. The reason it’s largely discussed? Companies spend over $5 million for a 30 second ad shown during the big game.
Insights
Digital Marketing
Two Facebook Pixels. Is It Ok?
You might have identified your website has two Facebook pixels running on it. So naturally, your next question is going to be, is this a problem? First, you need to determine if you have one pixel ID, or two.
Add Users to Your Google Analytics
Google Analytics can be tricky to navigate, especially if you are new to using the service. You may find that once your account is setup, you want to add other users to your account. By following our step-by-step guide, you’ll have granted access to these users in no time.
Google AdWords for Beginners
So what is Google AdWords? Some of you may have heard of it. For others, this will be a completely new term. In short, Google AdWords is pay per click advertising for businesses on Google and its advertising network. Here is an explanation of Google AdWords for beginners.
Get Your E-Newsletters to Work for You
So you have your subscriber base and you’re ready to create your first e-newsletter or Electronic Direct Mail (Otherwise known as EDM). There are a few points to consider before setting up your digital campaign. It’s best to ask yourself the following three questions to help determine how your e-newsletters will work for you.