Mobile technology has evolved dramatically over the last few years and has impacted the way people consume information and conduct their daily lives. Businesses that wish to stay ahead of their competition need to be aware of these changes and learn to quickly embrace them.
There is no slowdown in the growth of the mobile industry, which has been estimated to become a $20 billion dollar industry. More than half the world’s population owns a mobile device, and these devices are getting smarter all the time. This means that there is a huge potential for businesses to deliver their marketing directly to their market.
Direct Marketing at its Best
Mobile marketing gives the best opportunity for a business to reach out to its target audience because, if done correctly, the market has given you permission to market to them.
This will mean they’ll be much more receptive to what you have to offer as opposed to if they simply watched your advertisement on the television, heard it on the radio – or need to be in front of a computer monitor to view it properly.
There are clever ways to integrate this marketing to mobile devices too, such as creating applications that are useful to your market, making it more appealing for them to interact with your brand.
Affordability is Hard to Beat
Mobile marketing can certainly be one of the most affordable, especially in terms of returns on investment (ROI). It is highly targeted marketing to people that have more than likely opted in to receive offers from your business so the likelihood that they will then want to spend money with your business is far greater than many of the alternative marketing methods – they have become ‘warm’ prospects.
A Trend That Will Continue to Grow
The advancements in mobile technology shows no sign of slowing down. In fact as new technology is introduced, old technology will get cheaper, meaning that more and more people will be able to afford to enjoy mobile technology. In addition to that there are always new avenues of marketing that can be explored as technological advances are made.
Mobile marketing is a powerful tool that every business should be considering. It is direct and targeted, cost effective and gets results.
Just like any other form of marketing however, it is still important to formulate a strategy and monitor results carefully. Instead of using traditional sales tactics, the most successful mobile marketers use this method to build relationships with their target market first. Because you are sending messages directly to a person’s mobile device it can be a lot more personal and so the marketing messages will usually require a more delicate approach.