Porsche service centre leading in digital.
Autohaus Hamilton live and breathe Porsches. They are a team of talented Porsche enthusiasts with a reputation to be desired. Founded by Ian Hamilton in 1970, Autohaus Hamilton is Sydney’s longest established independent Porsche specialist.
What we did
Digital lead generation strategies were put into place to capture user email addresses on the website, as well as through an iPad competition for an upcoming trade show.
Third party integration
An integration with Carsales.com.au allows for Porsche sales to be displayed directly on the Autohaus Hamilton website.
A strong AdWords campaign was implemented for the Servicing division on the Google Search Network. This has now evolved into Display and Remarketing ads.
Google Analytics Goals and Events were set up to track conversion actions on the website. Also giving the ability to track return on investment.
Digital lead generation campaign
A digital lead generation campaign was put into place to capture as many leads as possible for an upcoming trade show. The digital campaign was run as an iPad competition that allowed users to input their email with ease. By acquiring these email addresses, Autohaus Hamilton was also able to track their foot traffic from the trade show.
The layout of the digital campaign needed to reflect the clean layout of the website and have a simple functionality, whilst representing the prestige of the company.
Car sales integration
An integration with Carsales.com.au was put into place to pull in their listed Porsches for sale directly from Carsales.com.au and display them within an iFrame on the Autohaus Hamilton “Porsches for Sale” page. The listing is able to be viewed whilst staying on the Autohaus Hamilton website, as well as the ability to make an enquiry.
Email subscription popup
We were tasked with creating an aesthetically pleasing email subscription popup feature on both desktop and mobile for Autohaus Hamilton’s growing digital audience. The slimline design is not intrusive so the user is not completely distracted from the page they are viewing, offering a pleasant user experience.
With Google’s recent changes to mobile friendly popup compliances back in January 2017, we knew the mobile popup could not be intrusive or appear on the first page a user navigates to on mobile.
A mobile popup feature was implemented which allowed users to easily access page content. It was set to appear as a small banner towards the bottom of the screen, using minimal space and with the ability to be easily dismissed. To comply with Google, it activates once the visitor has navigated to two or more pages.
Google AdWords campaigns
A campaign was set up on the Google Search Network for the Servicing division of the business.
After seeing the success and value of the campaign, Display and Remarketing Ads were also implemented on the Google Network, allowing for a more targeted approach to selected audiences.
As a result, we’ve seen a 450% increase in Book a Service enquiries and reduced the cost per acquisition by 52.40%.