Over the last couple of years Google have made a number of changes. One of the more noticeable changes has been the announcement of a more secure connection. HTTPS instead of HTTP. Making the transition from HTTP to HTTPS will benefit you and the security of your website. We explain this below.
SEO
Google have confirmed HTTPS to be a positive ranking factor in their search algorithm. Therefore increasing your search ranking. A clear motivation to make the switch from HTTP to HTTPS.
Referral data
If you are currently using Google Analytics to monitor traffic through referral sources, it will show as “direct traffic”. By making the switch to an HTTPS website, the security of the referring domain is preserved.
Security and privacy benefits
- Encryption – The exchanged data is encrypted to keep it secure from eavesdroppers. Therefore nobody can “listen” to a user while they are browsing a website. For example, tracking their activities across pages or stealing their information.
- Data Integrity – Data cannot be changed or corrupted during transfer, intentionally or otherwise, without being detected.
- Authentication – Proves that your user is communicating with the intended website, protecting against man-in-the-middle attacks and building user trust. Evidently translating into other business benefits.
Your page will show as secure
Not migrating to HTTPS will result in your HTTP pages showing as “not secure” to your users across Firefox and Chrome browsers. This is particularly concerning for pages that have login information or payment information on them, as users may navigate away from your website when they are shown these warnings.
Transitioning from HTTP to HTTPS
It is possible you may experience a loss of rank due to the URL change and site migration. However, when implemented properly through correct use of 301 redirects you need not worry, as this will be followed by a recovery in rank.
If you decide to go ahead and make the switch to HTTPS you will need to purchase an SSL certificate through the provider who hosts your website. If you are a Punch Buggy client, we recommend purchasing this through Digital Pacific.
Some configuration changes would need to be made and you will also need to update your websites configuration in Google Analytics – a task Punch Buggy can assist with. Internal website links, paths and 301 redirects of all existing URL’s in the Google index will need to be updated.
It is best to leave this to a professional. Get in touch with us today to get the ball rolling on implementing your secure website. Call 02 8911 3849 or email us at [email protected]. We look forward to hearing from you.
