Put your business in front of the right people at the right time using these effective digital marketing strategies to promote your business.
Our infographic below explains the different channels you can use to enhance your digital presence and drive brand awareness, contributing to the success of your business.
Whether you want to interact with your customers in real time using social media, or deliver informative and relevant messaging via an email campaign, there is a strategy right for you.
- Social media advertising
You can maximise your brand’s exposure by crafting relevant and creative posts, graphics and ads. Target your audience and extend your reach using post boosting so your post appears higher in the News Feed. Social media advertising helps you build your community, establish loyalty relationships and trust, and allows you to interact with your customers in real time.
- Google AdWords
By researching keywords that are relevant to your business, you can bid on keywords and create ads for Google Search, increasing your conversions and gaining leads. Targeting people anywhere, anytime.
- Search engine optimisation (SEO)
Following our SEO checklist will help you effectively build the presence of your brand.
- Display advertising
Develop and design ads you can feature on the Google Display Network, targeting sites that are relevant to your brand.
- Promotional video
Create video marketing campaigns showcasing your brand, products or services. With video content representing 74% of all internet traffic, this marketing activity shouldn’t be overlooked.
- Content marketing
You can attract customers by keeping your site up to date with relevant, high quality material that is valuable to your user. Think about creating a content marketing strategy.
- Email campaigns
Email campaigns are effective and powerful tools to communicate your message and increase your leads and sales. They also allow you to build your database by offering VIP content for subscribers such as birthday emails with a special offer.
- Conversion rate optimisation
Experiment with different versions of your website to find winning versions of your landing pages, call-to-action buttons, images and more, increasing your online sales.
Effective Ways to Promote Your Business infographic
Do you need help marketing your business? Contact Punch Buggy today on 02 8911 3849 or email us at firstname.lastname@example.org.