In our last article “The twelve marketing ideas of Christmas (Part 1)”, we covered the first six of the twelve marketing ideas of Christmas.
We hope by this stage you have already started to implement some of these great marketing ideas ready for your Christmas opportunities.
Below are the final six Christmas marketing ideas ready for you to implement.
7. Be Active on Your Social Media Channels
If you haven’t already, create yourself a profile on social media websites. Depending on your market, the main accounts to have are Twitter and Facebook.
Social media is another great source of gaining traffic to your website. It enables you to build a community of followers and future prospects.
8. Social Media Tweets, Messages & Automation
Through your social media accounts, talk about your Christmas promotions, sales and offerings. The more you talk about them, the more chance you’ll have for them to get picked up by your audience.
If you’re as busy as most of us business owners and simply don’t think you’ll have the time to be posting and tweeting all day, don’t be put off as there are a variety of tools available to you such as HootSuite and CoTweet.
These tools allow you to manage multiple social media profiles and schedule your messages and tweets. You could be out on the road whilst one of your scheduled tweets is still promoting your business.
9. Advertise on Social Media Websites
Much like with AdWords you can advertise on social media websites and “pay per click” on the referrals.
Facebook is becoming one of the most popular and powerful platforms to advertise on. With over 800 million prospects, you can target your audience by age, location and their interests.
10. Be Active on Forums
Some people might think that forums are getting old fashioned these days, but I can tell you first hand, they are still a great source for finding prospects and even gaining a backlink to your website through your profile signature.
Sometimes the traditional ways are the best ways. Get out there in your local community and network, whether it is with your local chamber of commerce or networking groups. Making friends is not only good for your personal life, but it also generates leads and business prospects.
Register for as many Christmas events and parties you possibly can. The festive time of year isn’t short of the odd networking opportunity or two.
12. Christmas Greeting Cards
Send your valued customers a Christmas greeting card to thank them for their business and to wish them a great festive season. The opening rate of an email is approximately 15% whereas a direct greeting card in the post is somewhere between 90 to 100%.
Now that you have the twelve marketing ideas of Christmas, get busy and start implementing them.
If you like the sound of any of these marketing ideas, but you would prefer someone to implement them for you. Get in touch with Punch Buggy and we’ll put together a special Christmas digital strategy for your online marketing needs.