Online Purchase Journeys for Small Businesses

Ever wondered about your customer’s journey towards their online purchase?

Is your email campaign going to be the most effective? Or could it be your paid search campaigns? The key moments in these interactions are imperative.

Our latest infographic shows you the online purchase journeys for small businesses and at which stage your campaign will have the most interactions.

  • Email campaigns get the most interaction in the beginning and middle.
  • Direct campaigns get the most interaction in the middle and end.
  • Generic paid search gets the most interactions in the beginning and middle.
  • Brand paid search campaigns get the most interaction in the beginning and middle.
  • Organic search campaigns get the most interaction in the beginning and middle.
  • Referral campaigns get the most interaction in the middle and end.

 

Online Purchase Journeys Infographic

 

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