Have you done a search for your business? Not happy with the results? Does your business show up? If you’re not happy with what you see, the answer may be in creating a Google My Business account.
Google My Business
Google My Business is a free service which can be very beneficial to small businesses, if setup correctly. Google describes Google My Business as “all of your information in one simple place”. By providing accurate and complete business information you will enhance your presence in local searches and Google Maps.
Best practices checklist
- Enter complete data – Local search engine results will favour the most relevant results for each search. By having the correct data listed it is easier to match with the right searches. This is also a great way to tell customers what you do, where you are and when they can visit you.
- Verify your location – To give your business locations the best opportunity to appear across Google Maps and Search, make sure you verify them. Google also make it simple to do this for multiple locations.
- Keep your hours accurate – One of the best things you can do is ensure your opening hours are up to date! This includes holiday hours and special events. There is nothing more frustrating for a customer then turning up to your location, only to find your business is closed. Give your customers the confidence that when they come to see you, you are open.
- Manage your reviews – Interacting and responding to your customer reviews show you care and value your customers and their feedback. Having high-quality, positive reviews from customers will improve your businesses visibility.
- Photos – Photos are a great way to tell the story of your business, as well as showcase your goods and services. Accurate and appealing photos may help to show potential customers that your business offers what they are searching for. Google My Business gives you the option of uploading interior and exterior photos, team photos and many more.
An ideal example
Our friends over at Autohaus Hamilton seem to have gotten it bang on! The search results below present a case for a perfect example. Their listing includes complete data, 4.5 star review rating, images, a verified location and accurate hours.