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3 Tips On How You Can Increase Web Traffic

The website’s been built. The blog’s rearing to go. You may very well already have tons of great content on your blog. Yet despite that great content, you’re getting small amounts of traffic coming through. What gives?

If you’re looking to increase web traffic, then we’ve got some of our top tips for you below. They may not work for everyone, but as with anything in inbound marketing, the key is to test, measure, and then test again so that you create the most effective inbound marketing campaign possible.

Tip #1: Create Targeted Content

Your blog may be teeming with fantastic content, but unless it’s targeted to your target group, then you’ll be losing readers. The first step is to make sure that your blog is about a particular niche or industry. If you’re writing about potty training one day and then smartphones the next, no one’s going to continue to come to your blog. However, if you focus on just one topic – be it child rearing or tech gadgets – then you’ll begin to build a steady readership.

Tip #2: Target Your Audience With Your Content

It’s certainly not good enough to sit there with your keyword optimised blog and just wait for Google to bring in organic traffic. You’ve got to get out there and advertise your blog! There are a number of ways to do this:

  • Social media sites

Get on Facebook, Twitter, LinkedIn, and even Pinterest and start spreading the news about your blog. Engage your leads by using language that compels them to click that link to check out your site or your post.

  • Landing pages & offers

Small businesses, large businesses, and all in between should have a series of landing pages that they use regularly to draw people to their website or to their blog. By having 5 or more landing pages, you’ll be able to further capture more organic and targeted traffic.

  • Guest blogging

Guest blogging on another person’s blog is a fantastic way to get more people visiting your site. Choose a blog that’s in the same niche or industry as you so that you’re really getting that targeted web traffic, and enjoy the increase in visitors – and the quality backlinks that will help drive up your website authority and rankings.

Tip #3: Be Share-Worthy

Speaking of social media sites, one of the most effective and inexpensive ways to get visitors coming to your site is to create share worthy content. Look at what your fans on Facebook and followers on Twitter are sharing and what they enjoy.

Creating a funny meme that contains a link back to your website, for example, can be a good way to engage your current leads and customers, as well as a good way for those leads and customers to share your content with their friends and followers.

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