Insights

Is Google Favouring HTTPS Websites in the Search Results?

Posted on by Punch Buggy Digital Strategy

We recently posted about the importance of migrating your website to HTTPS and the benefits it has in terms of security and ranking. But is Google favouring HTTPS websites in the search engine results page?

There has been no official word of this, but we have noticed whilst conducting our own searches it does appear that around 50% of sites in the results are now HTTPS.

We aren’t the only ones who noticed this. Moz have recently posted an article on their blog in which they explain that half of page 1 Google results are now HTTPS. Their findings show that “HTTPS could hit about 65% of page-1 results by the end of 2017”.

With a high statistic like this, we don’t recommend putting off switching to HTTPS any longer.

 

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